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KAs@Work: Music Journalist Mikey Fresh

Posted on 23 September 2011 by Justin Ahn

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KAs@Work is a new series that profiles Korean Americans and their jobs. Want to share what you do, or know of people with interesting jobs? Get in touch.

Fresh isn’t his middle name, but it is his last! Mikey Fresh (a.k.a Michael J. Yi), a connoisseur of hip-hop culture, takes time from his hectic schedule to talk to us about his hard work ethic and passion for everything hip-hip.

What do you do? And how did you get your nickname, “Mikey Fresh”?

I’m a full time music journalist. Currently, I work as the online music editor for VIBE Magazine (VIBE.com). I also hold a position as producer/content manager for Miss Info‘s blog MissInfo.TV. Believe it or not, I got my nickname from a college friend. I was like a walking billboard for a Jay-Z music video back then. Oh Lord.

When and how did you get interested in hip-hop?

I got really interested in hip-hop when I was in the 5th grade. Music videos on MTV and skateboard videos from the mid to late 90s were a big influence on me. It just felt right to me, when a lot of other things didn’t.

Mikey (white shirt) with Miss Info, Illmind, Tiger JK, Tasha, and Roscoe Umali

You work with Miss Info, who was recently ranked as a Media Power Bachelorette. How is it working with one of the most influential women in the hip-hop industry?

Honestly, I just feel blessed to have had the opportunity to work with Info. I started interning for her about 3 years ago, and in that time I’ve learned so much about the music industry and been privy to so much invaluable advice I don’t think I’ll ever be able to pay her back. But it’s been both an incredible challenge and priceless experience filled with incredible memories already.

Through all of your well-written pieces pertaining to hip hop and rap, it is evident you clearly have a lot of heart for the game. Besides writing, do you do anything else with the genre? (i.e. write lyrics, produce, etc.)

I’m not involved in creating music but I would definitely like to give a shot at A&R-ing, writing television/movies and different aspects of entertainment. But right now aside from just writing; producing (web video), photography and videography are things I dabble in thanks to the blogworld.

You’ve interviewed many high-profile artists in the past like DMX, Drake and Nelly, among others. Who has been the most memorable interviewee?

I would say DMX and that was pretty recent actually. He was still in jail at the time and really had a lot to get off his chest. You could hear the pain and struggle inside him. Almost like there was 2 men: Earl and DMX.

Check out Mikey’s interview with DMX here.

Tyler, the Creator recently won the VMA for ‘Best New Artist’ with his darker style of rapping, superstars Kanye West and Jay-Z put out a well-received album sampling older music, and Lil’ Wayne clearly is still at the top of his game selling more than one million copies of his newest album in one week. Where do you see rap going with all these different unique styles of rap battling it out for the top spot?

Well in terms of sales, music charts and in in terms of units sold, it’ll remain in a similar state as it is in now. Artists like Kanye and Wayne will be able to sell millions and the rest will be happy to push a few hundred thousand. But really I think sales are meaning less and less a main factor when you want gauge a rapper’s talent and value. The top spot is open to anyone from the veteran to the rookie these days. All you need is good music and the ability to perform. And if you can’t put on a live show people want to see, music will always be just a “passion” for you.

Currently, Korean presence in the mainstream American hip-hop and rap scene is virtually non-existent. What aspects of hip hop and rap popular in Korea do you believe hinder a smooth transition to the American audience? Do you see any Korean Americans breaking out in the near future?

If you are talking about artists from Korea like Se7en and the Wonder Girls, who have attempted to crossover, it still feels like a language issue and an issue of authenticity. I hope I don’t sound too harsh, but to my ears none of the groups who tried to make it here sounded “American” enough. American people want to hear American music that sounds 100% American. I definitely think Korean artists are talented enough but they just need to be a bit more assimilated with American culture. I sound crazy but drop the Wonder Girls off at the Jersey Shore house for a summer and then they’ll be ready to take over America. Asian Americans are all over behind the scenes and even in front of the camera just below the mainstream in hip-hop right now, so it’s just a matter of time. Far East Movement having huge mainstream hits with “Girls On The Dance Floor” and “Like A G6” is great look for Asian-Americans in hip-hop and will help continue to kick in the door for more to follow.

Mikey Fresh interviewing Drake

Finally, besides hard work, what steps did you take to get to where you are today? And any advice for those interested in going into journalism and/or the music industry?

You really have to be proactive and willing to do what the “normal” intern isn’t. Don’t be normal, be the kid your superiors want to talk about… in a good way. I worked for free for years before making any real money. As an intern at The Source I was willing to interview anyone and take on as many tasks as possible. I’d take buses into Jersey and hit 3 boroughs in 1 day to get the job done. I think I knew early on that it would take years and something extra to establish myself in the music industry so I was willing to start from the very bottom. You might have a 9-5 internship but honestly this is a career path that doesn’t ever let up. There are opportunities everywhere especially in New York but if you don’t put in the extra effort to pursue them the next kid will. You should know from the jump the music industry is 90% smoke and mirrors but from my personal experience thus far, the successful people in this business embody hard work, integrity and relentless drive.

Follow Mikey Fresh on Twitter and make sure to check out VIBE and Miss Info for the his latest updates on the hip-hop world.

Also, if you’re headed to see Kollaboration NY 6 next Thursday (Sept. 29), don’t be surprised to see Mikey, as he will be one of the judges this year!

[Photos: Mikey Fresh's Facebook]

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Far East Movement Here to Stay – Watch their new music video for “So What?”!

Posted on 09 June 2011 by Mink Choi

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Far East Movement continue to successfully inundate the world of pop culture—certainly something to be celebrated. Viewers across the country sang along as America’s Best Dance Crew Season 6 winners, IaMmE, performed their very last routine to FM’s “Rocketeer.”

Following that, in the latest episode of ABC’s reality show, The Bachelorette, a flash mob performed the choreography to FM’s hit song, “Like a G6,” with a surprise one-song show from the quartet for a lucky crowd of bystanders, including bachelorette Ashley Herbert and her date.

FM are setting the standard for Asian American artists worldwide with their catchy hip-hop/pop electro beats and clean, hipster fashion sense. FM’s music video for their latest track, “So What?” made its debut yesterday, cello and neon pink body paint included.

[Photo: Far East Movement's official website]

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Far East Movement Make it to The Tonight Show

Posted on 07 November 2010 by Korean Beacon

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This may be the first time an Asian-American ensemble sang on the Tonight Show.  At least they’re the very first Asian-American hip hop group to sing on the Jay Leno Show.  These guys are hot! Maybe America is finally accepting of this cultural evolution.

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50 Cent Remixes it Up with Far East Movement

Posted on 13 October 2010 by Korean Beacon

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Rapper 50 Cent is jumping on the Far East Movement bandwagon.  He just released his remix of “Like a G6.”

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Far East Movement Makes it to #1 on iTunes

Posted on 05 October 2010 by Korean Beacon

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Must be fly to be the Far East Movement. Last week they accomplished something that many people wouldn’t have thought could happen: an Asian-American hip hop group going #1 on the iTunes singles charts. Damn! That is truly impressive. In the world of Kanye, Jay Z and Swift, FM is changing perceptions and demonstrating that if you’re music is good, then maybe your ethnicity is discounted. Who knows but it’s a great first step. It’s kinda cool that the video starts off with a mix of ethnicities downing the Korean choice of drink, Soju, at a Korean restaurant.

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Far East Movement to Tour with Lady Gaga in Japan

Posted on 18 March 2010 by Korean Beacon

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Far East Movement has performed at concerts with Jay Z and now they’re going pop tart because they’ll be touring with Lady Gaga next month in Japan.  That’s right, the hip hop Asian homeboys from California will be running wild all over Japan.   If you’re across the Pacific, check it out and send us an update.

APR 14 2010 – Kobe World Kinen Hall Osaka, JPN

APR 15 2010 – Kobe World Kinen Hall Osaka, JPN

APR 17 2010 – Yokohama Arena Yokohama, JPN

APR 18 2010 – Yokohama Arena Yokohama, JPN

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“Like a G6″ by the Far East Movement

Posted on 07 November 2009 by Korean Beacon

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The Korean-American hip hop group Far East Movement just released their latest song “Like a G6.” It’s all part of their big party mix.

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Far East Movement on MTV

Posted on 14 October 2009 by Korean Beacon

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You’ll soon see the Korean-American hip-hop group Far East Movement on MTV, performing an exclusive of their very popular song “Girls on the Dance Floor.”  This song has been on fire on the radio waves all year!  Check out the behind the scenes video.

From their concert earlier this year in NYC at the Fillmore.

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Space Cowboy Mashes It Up With Far East Movement

Posted on 02 September 2009 by Korean Beacon

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Just released is a new remix of Space Cowboy’s smash hit “Falling Down,” featuring the Far East Movement.  Space Cowboy is the DJ for Lady Gaga and has had a tear in the U.K. with this song.

For those who missed it, this is the Far East Movement from their New York performance earlier this year.

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Far East Movement and Jay-Z Together

Posted on 07 August 2009 by Korean Beacon

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powerhouse09The Far East Movement is moving on up and getting even more mainstream.  They’ll be joining the king of hip hop, Jay-Z and many other hip hop artists on stage at the Honda Center in Anaheim for the Powerhouse 09 concert this Saturday night (August 8th).  We know what you’re thinking: a hip hop concert in Orange County?  You know the burbs love hip hop.  More importantly, it’s very cool that the Far East Movement, which is a Korean-American hip hop group is one of the featured acts alongside Flo Rida, Lil’ Jon, Sean Paul and other big names of hip hop.  Step by step, the Korean musicians are making it happen.  Is this as impressive as the Wonder Girls touring with the Jonas Brothers?  Check’em out this Saturday if you’re in the OC!

Source: Ningin

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