So what Korean food do foreigners like?  The winner is bibimbop and bulgogi.  This according to a survey released by Corean Image Communication Institute.  Sixty percent of respondents said Korean food stands a good chance of going global because it is healthy and made with plenty of vegetables. But they said high sanitation standards and traditional design of restaurants is essential if that is to happen.

The survey asked 207 foreigners in influential positions such as global company staff and professors, 78.7 percent of respondents said they like Korean food. Asked why, the vast majority or 60.2 percent said because it tastes good. Some 16.6 percent cited curiosity about new cuisine and 14.2 percent nutritional value. Respondents who did not like eating Korean food cited taste, smell, interior design of restaurants and sanitation.

Bibimbap was the favorite Korean dish of 17 percent of respondents. Some 13.7 percent of respondents said they liked bulgogi best, while 11.5 percent favored Korean-style short ribs. Only 5.6 percent liked kimchi, Korea’s signature side dish of pickled cabbage. More than half of respondents or 58.5 percent said Korean food can be globalized.

Asked why, 36.7 percent answered because it was made with plenty of vegetables, 21.5 percent cited the rich taste and 18.9 percent said the varied range of dishes. Some 29.1 percent and 20.9 percent of surveyed people said spiciness and strong smell could be an obstacle to globalization. Some 20 percent of respondents said improved sanitation and Korean-style interior design of restaurants are imperative for globalization of Korean food.

Source: Chosun Ilbo

The Kogi truck took LA by storm.  Twittering its locations across Southern California, the media picked up on how the Kogi truck utilized social networking to organically gain a following.   It also helped that the tacos were pretty darn good.   What an interesting recipe combining bulgogi and tortillas.  Do you ask for salsa or gojoojang on the taco? ABC News, the LA Times, the New York Times and many other major publications did separate features on the popularity of the Kogi truck.  If you go on YouTube, people chronicle their hunt for the Kogi truck.  It’s almost reaching cult status.  Well, it’s now inspired Gourmet Magazine to bring the Korean tacos to your home.  Check out the recipes on how to make bulgogi tacos and kimchi fried rice.  Of course it’s always risky to try out a Korean recipe from an American publication, but this is fusion food so definitely worth trying out.

Bulgogi

Adapted from Kye Soon Hong
Makes enough for about 18 tacos

Note: the same marinade may be used for kalbi, thin-sliced bone-in short ribs

• 1 1/2 pounds beef rib eye, thinly sliced (preferably from a Korean or Japanese market)
• 2 tablespoons soy sauce
• 1/4 cup sugar
• 1 tablespoon minced garlic
• 2 teaspoons Asian sesame oil
• 2 teaspoons mirin
• 2 teaspoons water

Combine all ingredients and marinate at least 2 hours or up to 24 hours. Cook meat on a grill or in a skillet, then chop for tacos.

Dwaeji (Spicy Pork) Bulgogi

Adapted from Kye Soon Hong
Makes enough for about 12 tacos

• 1 pound pork shoulder, thinly sliced (preferably from a Korean or Japanese market)
• 3 tablespoons coarse-ground hot Korean red pepper powder
• 1 tablespoons soy sauce
• 1 tablespoon sugar
• 1 tablespoon Asian sesame oil
• 1 tablespoon minced garlic
• 2 tablespoons mirin
• pinch of black pepper

Combine all ingredients and marinate at least 2 hours or up to 24 hours. Cook meat on a grill or in a skillet, then chop for tacos.

Kimchi Fried Rice

Adapted from Kye Soon Hong
Makes about 5 cups, enough for 4 burritos

• 4 cups cooked rice, cooled and chilled in refrigerator
• 4 strips bacon, cut crosswise into 1/2-inch pieces
• 2 cups Napa cabbage kimchi, the riper the better, diced
• 1 tablespoon butter
• 2 teaspoons sesame oil
• salt
• sesame seeds, for garnish
• sliced scallions, white and green parts, for garnish

1. Cook the bacon in a large skillet or wok over medium heat. Add the kimchi and cook several minutes.

2. Raise the heat to high, add the rice and stir-fry several minutes, until rice is beginning to brown.

3. Stir in butter and sesame oil. Season with sesame seed and salt to taste and garnish with scallions.

Napa-Romaine Slaw

Makes about 6 cups, enough for many tacos, with leftovers

For the dressing:
• 1 tablespoon soy sauce
• 1-1/2 teaspoons lime juice
• 1-1/2 teaspoons toasted sesame oil
• 1/4 teaspoon sugar

For the salad:
• 4 cups (5 ounces) shredded romaine lettuce
• 2 cups (3 ounces) shredded Napa cabbage
• 1/2 cup (2 ounces) thinly sliced onion
• toasted sesame seeds for garnish

Toss the salad in a large bowl with 1 tablespoon of the dressing. Add more dressing to taste and garnish generously with sesame seeds.